Automotive components are getting more  and more complex in shape, with high performance demands, and at the same time  less defects and an narrow margin of error; in other words, the design of  automotive components requires a combination of acceptable cost, low weight,  appropriated mechanical properties, structural integrity and easy production. 
To achieve these objectives, the  Design Chain approach, for metal casting processes and mechanical properties  behaviour, based on optimisation tool, is increasingly used in consideration  of  the solutions and the process  optimisation provided.
One of the most relevant and  successful innovations on recent years, and one which this article focuses on,  is the CAE application to optimise the well known foundry process, e.g. high  pressure die casting (HPDC), in agreement with the mechanical properties  requirements.
CAE tools, like MAGMASOFT and its  optimisation module MAGMAfrontier, are evolving to support the design during  the research of the best engineering solution. The virtual prototype approach  is interesting in particular in case of component subjected to high cycle  fatigue and sensible level of stress like a aluminium alloy Piston Rod.
In general, the component design comes  from the structural FEM simulation, after the mechanical behaviour  verification, and it is a geometry input for the manufacturer. The mechanical  properties of HPDC components can be affected by gas porosity, shrinkage and  other different defects as well as oxides or cold shots. It’s means that the  HPDC is an attractive process for high level of productivity but its set up and  the optimisation the die design are a very complex tasks.
The  problem can be divided in sub-tasks :
The article aims to show the innovative techniques for the design using the integration of virtual simulation tools to optimize the quality of the finished product, indicating the basic